{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess contemporary film venues.
The most significant jump-scare the cinema world has encountered in 2025? The return of horror as a leading genre at the British cinemas.
As a style, it has notably exceeded earlier periods with a 22% year-on-year increase for the UK and Irish box office: £83.7 million in 2025, versus £68 million the previous year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a film industry analyst.
The big hits of the year – Weapons (£11.4 million), Sinners (£16.2m), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54m) – have all hung about in the theaters and in the audience's minds.
Even though much of the industry commentary highlights the standout quality of prominent auteurs, their achievements point to something changing between audiences and the style.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a content buying lead.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from aesthetic quality, the ongoing appeal of horror movies this year implies they are giving moviegoers something that’s highly necessary: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a genre expert.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a prominent scholar of classic monster stories.
Against a current events featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures resonate a bit differently with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an actress from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Experts reference the rise of early cinematic styles after the WWI and the unstable environment of the 1920s Europe, with features such as early expressionist works and Nosferatu: A Symphony of Horror.
This was followed by the Great Depression era and iconic horror characters.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a academic.
“Thus, it mirrors widespread fears about migration.”
The specter of migration shaped the just-premiered supernatural tale a recent film title.
The filmmaker elaborates: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the current era of praised, culturally aware scary films commenced with a clever critique released a year after a contentious political era.
It introduced a recent surge of horror auteurs, including a range of talented artists.
“Those years were remarkably vibrant,” comments a filmmaker whose project about a deadly unborn child was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
At the same time, there has been a reconsideration of the underrated horror works.
Earlier this year, a nicke l venue opened in the capital, showing cult classics such as a quirky horror title, a classic adaptation and the late-80s version of Dr Caligari.
The fresh acclaim of this “raw and chaotic” genre is, according to the venue creator, a clear response to the calculated releases churned out at the theaters.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an authority.
In addition to the revival of the insane researcher motif – with multiple versions of a classic novel on the horizon – he forecasts we will see fright features in 2026 and 2027 responding to our modern concerns: about tech supremacy in the coming decades and “supernatural elements in political spheres”.
In the interim, a religious-themed scare film a forthcoming title – which tells the story of biblical parent hardships after the nativity, and stars celebrated stars as the sacred figures – is scheduled to debut soon, and will undoubtedly send a ripple through the religious conservatives in the US.</