TikTok is introducing a new feature that enables them to cut down on the volume of AI-created content appearing in their streams. This move comes as the service revealed that it now features in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale release. This advancement aligns with a surge in AI-generated material, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising channels on another major platform exclusively feature AI-generated videos. A significant portion of this material is deemed low-quality AI content, a label for substandard, factory-style content that is often absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, from AI artwork to educational videos, and we want to offer the community the option to increase or decrease of that, based on their own preferences,” commented a company executive.
Scale of AI Content
TikTok announced that there are presently 1.3 billion videos on its service labeled as made with AI. Overall, more than 100 million pieces of content are added to the platform daily, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of artificial media they view by opening the content preference feature in the platform and selecting “AI-generated content”. Additional categories that currently be controlled under the tool include news, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s policies mandate content makers to label convincing AI-generated content, and it prohibits malicious AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
Furthermore, the service will from now on attach an “AI-made” tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This measure is intended to deter users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is additionally establishing a two million dollar awareness program for professionals and institutions to develop informative material about using AI responsibly. This project will support charitable organizations focused on educating coding and technology.
Platform Protection
The video-sharing app has justified its content review process, following discussion over proposals to make redundant numerous review team members in Britain. The company is set to cut 439 jobs in its user protection department in London, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that human moderation would remain essential, but AI can shield workers by eliminating the most distressing content ahead of it has to be seen by staff. TikTok reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is where a significant AI assistance is making a difference process content quickly.”
